As sales organizations seek to differentiate themselves in competitive markets, enabling sales teams to sell and co-create customer value beyond the features and functions of your products is imperative. Developing and training salespeople and account managers with proven best practices is a must in today’s business environment, and equipping them to execute effectively with the skills and tools that will drive success has become a priority for learning and development organizations across the globe. In this webinar, Boehringer Ingelheim, one of the Top 20 pharmaceutical companies worldwide, will discuss how they have developed and trained a successful value-focused sales organization, and share insights that have resulted in their recognition as a sales and account management excellence award winner.

Come learn from this complimentary Training Industry webinar sponsored by Performance Methods Inc. (PMI).  Your co-hosts, Steve Andersen and Scott Benjamin of PMI, will facilitate an in-depth discussion with Malaea Seleski, Associate Director, Marketplace and Account Management Training at Boehringer Ingelheim (BI) and Kerry Tuttle, Associate Director, Marketplace and Account Management Training at Boehringer Ingelheim about essential strategies and proven methodologies used to grow their sales organization.

During this interactive webinar, participants will gain an understanding of:

• How an industry leader implemented a transformational, award-winning approach to selling and co-creating customer value.
• How to evolve the focus from “what” we are selling to “how” we should be selling and achieve the mindset shift required to enable this.
• How customers define value and how you can align your offerings with what matters most to their key stakeholders.
• How to train and deploy contemporary best practices and tools that will equip your salespeople to pursue sales excellence through value co-creation and winning sales strategies.