NEW YORK – JULY 24, 2024 – EZRA, an LHH brand, today launched the Gift of Coaching program to provide free professional coaching, support, and tools to 1,000 U.S.-based healthcare workers with support from Simon Sinek, founder of The Optimism Company. Beginning this fall, the program will provide much-needed support to an essential yet underserved professional community through the power of coaching, helping participants navigate the unique stresses and challenges of their roles.
“It is a fact that frontline healthcare workers are doing some of the most stressful work and are the least-served when it comes to coaching, support, and leadership training,” said Simon Sinek, New York Times bestselling author of Start with Why and The Infinite Game. “We keep telling doctors and nurses and other frontline healthcare workers to take care of the patients, but who’s taking care of them? I am excited that EZRA is offering free coaching and support to 1,000 people who are currently working in American hospitals. It is about time we did something like this!”
According to a recent Centers for Disease Control and Prevention (CDC) report, healthcare workers are facing unprecedented mental health challenges in the aftermath of COVID-19 with many struggling with burnout, anxiety, and depression. Researchers compared survey data from 2018 and 2022 and found that 46% of healthcare workers reported feeling burnout often or very often, compared to 32% in 2018, while 44% indicated that they were looking for a new job in 2022.
“At EZRA, we believe that everyone is better with a coach – and that couldn’t be more true for those at the frontline of caring for others. We’ve seen how our coaching leads to a 52% increase in employees reporting higher job performance and a 40% increase in job satisfaction,” said Nick Goldberg, CEO of EZRA. “This new initiative offers individuals a safe space to explore their challenges, opportunities, purpose and passions, whilst creating a measurable impact on factors like stress, work-life balance, and burnout.”
Designed to empower healthcare workers who would otherwise not have access to coaching, the Gift of Coaching program will be offered in both English and Spanish providing participants with one-on-one coaching over a three month period focused on enhancing overall well-being and professional performance. Participants will track their progress using EZRA’s proprietary tool, EZRA MEASURE to gauge the personal and professional impact of the program.
