This article explores how L&D suppliers can leverage email marketing to promote their products effectively to training managers, learning leaders and L&D decision makers, offering practical strategies and best practices to ensure success.
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Training vendors must conduct thorough research to understand their buyer’s journey, ensuring efficacy of their marketing campaigns. This article will review how research can support your marketing strategy.
To effectively nurture leads, the first thing you need to do is understand the different stages of the marketing funnel, or the buyer’s journey. Each stage requires tailored approaches to engage and convert prospects.
Corporate training organizations often lack the resources to appropriately market a course, product or service — whether that is because those who are marketing are a team of one or are not trained in marketing at all, such as course instructors.
Good SEO improves website visibility to attract more buyers looking for a specific product/service and increase organic traffic. To have outstanding SEO, training vendors must apply these four types of SEO to their strategies for continuous enhancement.
One of the most effective marketing tactics is highlighting a pain point and showing how your company can solve that problem.
To effectively execute a lead nurturing strategy, the first thing you need to do is understand the different stages of the buyer’s journey. This article walks through examples of how to employ targeted strategies to convert prospects and leads to buyers.
Watch this webinar for insights on how AI can streamline your marketing and sales. Discover how to pinpoint client needs, scope out competitors, craft compelling content and set smart pricing with AI.
A value proposition is a written statement explaining why a buyer should choose your product or service and the unique value it provides — an imperative to standing out in such a tight corporate training market.
A broad audience can diminish the efficacy of your marketing campaigns. Narrowing down the audience and identifying a specific customer profile can help L&D marketers target the most appropriate group of buyers.