Generative artificial intelligence (GenAI) is already part of many sales platforms — but in most cases, Gen might also stand for “generic.” Despite its assistance in improving productivity, ‘out of the box’ AIs such as ChatGPT or Claude do not understand the nuances of selling. And you simply won’t get a competitive edge by summarizing calls, writing bland emails in bulk, or spotting when someone mentions pricing.

Join Richard Barkey, Imparta’s founder and CEO, to explore the real AI advantage — what happens when you equip AI with 1.5 million words of research covering every aspect of sales, sales management and leadership, plus insights into your own products and services.

Richard will explain how to deploy this sales-aware AI to drive sales performance in a range of scenarios, including AI skills assessment and learning curation, call simulators for training and pre-call practice, AI support for account and deal planning, and expert AI coaching (both on-demand and proactive).

Webinar participants will walk away with clear and actionable insights regarding:

• The impact of sales-aware AI — comparing, for example, “traditional” AI call assessments with those based on AI competency analysis.
• How IP-aware AI can make sales enablement faster, easier and better, augmenting and enhancing sales skills across the entire buyer’s journey.
• How AI can deliver the proven benefits of sales coaching even when coaching culture and practice is lacking in your team — and help managers to coach better in turn.
• How embedding realistic skills practice into your sales training and call planning can dramatically improve team performance.

View full agenda.

Speaker

Richard Barkey, Founder and CEO, Imparta Richard Barkey is a leading expert in the field of sales, negotiation, sales management, learning and the application of AI to sales enablement. He is the founder and CEO of Imparta, an award-winning global leader in sales, customer experience (CX) and sales management and leadership. Richard has an MA in engineering from Cambridge University, and an MBA with distinction from the Harvard Business School. In addition to the countless people trained by Imparta over the past 25 years, Richard is a sought-after keynote speaker and his personal webinars have been attended by over 50,000 sales leaders and sales professionals.