The Leading Edge of Developing C-Level Engagement Skills

In today’s complex and evolving business landscape, many sales teams are struggling to effectively convey their offering’s transformative value and win the attention and sponsorship of their clients’/customers’ and prospects’ C-level executives. What does effectively selling to the C-suite look like in this environment of constant change?

During this talk, Brad Stackhouse, cofounder of SGA Inc., will provide a “look under the hood” and explore what has emerged as the critical components of the workshops and mentoring SGA provides with many of the world’s leading professional services and technology companies to help their representatives engage more effectively with the senior executives of their client and customer organizations. He will also facilitate interactive discussions with senior executives as they share what they have observed due to this work.

You will take away new insights regarding:

The differentiating characteristics of trusted advisors.
The powerful impact of tailored simulations.
Programs that drive performance uplift.

View full agenda.

Speaker

Brad Stackhouse, Cofounder and CEO, SGA Inc.

Brad Stackhouse cofounded SGA Inc. with Cannon Garber in 1987 and has devoted his career to developing learning experiences that enable others to see and realize new possibilities in their professional and personal lives. Integrating research from an unprecedented combination of studies with SGA’s own results of surveys and workshops conducted globally, Brad leads the team that has developed and refined SGA’s unique insight into the mindset and skillset needed to effectively engage C-level executives, and how to develop the competence and confidence needed to generate trusted relationships with C-level executives.

Mel Parker, Cofounder and CEO, Take the Limits Off

Following his graduation from West Point and a distinguished career as an army ranger with the 82nd Airborne, Mel Parker embarked on a 25-year journey in corporate America, with senior leadership roles at Pepsico, Corporate Express (Staples), Newell Rubbermaid, Dell Computers and Brinks, where he served as CEO North America. Mel successfully led high-performance teams of up to 14,000 employees. He is currently an international speaker and best-selling author, and president and CEO of Take the Limits Off, LLC, a leadership development, executive coaching and consulting firm sharing his leadership and success strategies with customers and audiences around the world.